Until now, whenever a client asked, “How long does this chair last?”, the answer was always: “It depends.”
With IDA Lounge, everything changes. You are no longer offering a product destined to wear out over time, but a seating solution designed to renew itself.
IDA Lounge has been conceived and engineered so that every component subject to wear can be separated and replaced directly by the end user, without involving you and without the need to move the entire chair.
While other catalogues on your desk offer products with a limited lifespan, IDA Lounge allows you to shift the conversation onto entirely different ground. And the best part is that you can support it with facts, data and international recognition.
Ecodesign as a distinctive value
When presenting IDA Lounge to an architect or procurement manager, you are offering something few catalogues can match: an armchair developed according to genuine eco-design principles, supported by verifiable construction choices.
The shell is made from rigid polyurethane BIO 7R, a fully reusable mono-material solution, and is also available in BIO 20R and soon in BIO 30R versions. The upholstery is removable, while the padding can be separated from the supporting structure.
The shape of the shell itself guarantees mechanical resistance through an integrated joint system, eliminating the need for structural adhesives.
At Interzum 2025, this approach received the High Product Quality Award, recognising the solidity and credibility of the project. For you, this means being able to present a technically sound and fully documented story, backed by tangible evidence.
The end user renews the chair, you reduce after-sales support
The real commercial strength of IDA Lounge lies in what happens after the sale — or rather, in what does not happen.
The upholstery has been designed to be replaced directly by the user through a dedicated renewal kit. Components subject to wear, such as fabric and flexible elements, can be dismantled and replaced without specialist intervention, as the construction system makes every part accessible without damaging the underlying structure.
For the customer, this means independent maintenance and reduced costs. For you, it means fewer after-sales requests and less reverse logistics.
This is an economic advantage that multiplies with every piece installed in hotels, offices or waiting areas.
Sustainability that clients immediately understand
IDA Lounge has never entered the disposable circuit.
When a traditional armchair wears out, the structure underneath — often still perfectly functional — frequently ends up in landfill together with the upholstery, simply because the components are glued together and cannot be separated.
With IDA Lounge, the opposite happens.
The rigid shell remains in service for years, while only the genuinely worn components are replaced. This means fewer new parts need to be produced and fewer complete armchairs need to be transported back and forth for reupholstering.
The shell itself enters a circular recycling chain, and every renewal extends the product’s lifespan without generating unnecessary waste.
For professionals working in contract and hospitality sectors, where environmental awareness increasingly influences purchasing decisions, this becomes a concrete and valuable argument to include in any proposal.
An armchair that anticipates the direction of the market
From 2029 onwards, the European ESPR regulation will introduce mandatory requirements regarding repairability, component separability and bio-based content for furniture products.
IDA Lounge already meets these criteria because it has been developed through a design approach centred on total material separability and the long-term durability of the supporting structure.
Having a product in your catalogue that is already aligned with future regulations gives you a tangible competitive advantage, particularly in projects with medium- to long-term planning horizons.
It is something you can already include in your proposals today — and within a few years, it will become a requirement for everyone. Those who move first will lead the market.
Thirty years of Sititaly design besign IDA Lounge
IDA Lounge is not the result of adapting to current trends. It is the outcome of a precise question we asked ourselves from the very beginning: how do you create an armchair that the market will not eventually force people to throw away?
The answer lies in our expertise in moulded polyurethane, developed through more than thirty years of work focused on material separability and the durability of load-bearing structures.
Every technical choice behind IDA Lounge — from the integrated joint system to the mono-material shell — comes directly from our experience in the production of contract seating.
If you would like to understand how this armchair can strengthen your offering and provide you with stronger arguments when speaking to clients, let’s talk about it.
We can help you build a tailored proposal designed specifically for your market.
