Sititaly

Advice, trends and news
on the world of seating

When designing a seat, it is also essential to consider the upholsterer’s work. A well-designed seat should be easy to upholster, helping to avoid production slowdowns and unnecessary increases in manufacturing costs.

At Sititaly, we develop structural rigid polyurethane seats with the entire process in mind: from design and manufacturing to upholstery and the product’s lifecycle beyond production.

This approach reduces the number of operations required by the upholsterer, resulting in faster production. It also makes it possible to replace the upholstery when the seat reaches the end of its service life, restoring it to like-new condition without investing additional time and resources in designing a new seat.

With our Sit With Us service, you can book a free consultation and discover how to design more efficient seating solutions for your business.

An American manufacturer contacted us after the backrest of one of their armchairs failed. The product was already in production and the mould had already been made, yet every chair coming off the production line had the same structural flaw. A simple adjustment was not enough, because the problem lay in the geometry of the structure itself. The only solution was to remake the mould from scratch, writing off an investment that had already been made. Yet the issue could have been avoided with a structural analysis carried out during the design stage.

A few millimetres in the wrong place can mean remaking the mould

When designing a chair, every part of the structure performs a different function. Some areas are constantly under stress, while others carry very little load. The difference between an armchair that passes load tests and one that fails after only a few cycles often comes down to just a few millimetres of material placed in the right location.

The problem is that you cannot see where those critical points are. Experience helps, but it is no longer enough when geometries become more complex and stresses are distributed in ways that technical drawings alone cannot predict. And once the mould has been manufactured, mistakes become extremely costly.

FEM analysis shows where the structure will fail before it is built

Finite Element Method (FEM) allows us to simulate the structural behaviour of a chair before the mould even exists. It identifies where stresses are concentrated, where reinforcing ribs are required, and where material thickness can be reduced without compromising strength.

At Sititaly, this is the starting point of every project. We begin with a preliminary structural study, using the actual material properties of the polymer that will be moulded and simulating the loads the product must withstand to pass CATAS certification tests. We also simulate failure behaviour, because understanding where and how a structure will fail under load is the most effective way to prevent it. By the end of the process, we have a detailed structural map showing exactly how the product should be engineered before a single euro is invested in tooling. Rib geometry and wall thicknesses are defined using real engineering data, and that changes everything.

With Dalia, we reduced material usage by 20%

When we designed the structure of Dalia armchair, FEM analysis enabled us to reduce material usage by 20% compared with a conventional design based purely on experience. The chair maintained the same strength and passed all tests while using significantly less polyurethane. For manufacturers, that 20% translates directly into either higher margins or a more competitive market price.

Every rib in the shell was designed according to the actual stress distribution. Each reinforcement and every variation in thickness was based on data verified through simulation. As a result, the product passed CATAS testing at the first attempt because the structure had already been validated virtually before any physical prototype existed. When you know the design will perform as intended, the first mould is the final mould.

What happened to that American manufacturer doesn’t have to happen to you

The American manufacturer who contacted us had already invested in the mould and was producing defective components. We carried out a new FEM analysis, identified the critical areas and redesigned the structure. The required modifications were too extensive for a simple correction, so the mould had to be completely remade.

In the end, the problem was solved, but the cost of that initial mistake — together with the production downtime — could have been avoided entirely. Had the analysis been carried out at the beginning of the project, the first mould would have been the right one.

From simulation to tooling, Sititaly supports you every step of the way

Every chair we design undergoes FEM analysis before moving to the tooling stage. It is our way of protecting your investment and ensuring the product passes CATAS certification tests without unexpected issues.

If you are developing a new chair, or if you already have a product with structural problems that seem impossible to resolve, let’s talk. We can help you identify the cause of the issue and solve it before it turns into an unnecessary cost.

If you want to make beautiful, comfortable and sustainable seats, there is a pairing that can really make the difference: rigid and flexible polyurethane.

Combining rigid polyurethane and flexible polyurethane in the making of a seat, therefore, guarantees excellent 360° performance: rigid polyurethane gives shape and structure while the flexible one guarantees personalized comfort and, together, they make both the production and the disposal of the seat more efficient, with the possibility of easily replacing the flexible part and obtaining in this way a practically new seat.

Book a free Sit With Us consultation: together we can make seats that combine technique, aesthetics and sustainability starting from your specific needs.

If you want to make your seating production more sustainable, the first step is to rethink both the materials you use and the way your chairs are designed.

At Sititaly, we have developed a system that respects the environment throughout the entire lifecycle of our seats: from the selection of durable and recyclable materials, such as polyurethane, to a production process designed to minimise waste and emissions, all the way to a future-oriented design approach that allows seats to be easily disassembled at the end of their lifecycle and their materials separated, encouraging recycling and reuse.

Thanks to our Sit With Us service, we can support you in designing eco-friendly seating solutions without compromising on comfort or design: contact us for a personalised consultation.

Until now, whenever a client asked, “How long does this chair last?”, the answer was always: “It depends.”
With IDA Lounge, everything changes. You are no longer offering a product destined to wear out over time, but a seating solution designed to renew itself.

IDA Lounge has been conceived and engineered so that every component subject to wear can be separated and replaced directly by the end user, without involving you and without the need to move the entire chair.

While other catalogues on your desk offer products with a limited lifespan, IDA Lounge allows you to shift the conversation onto entirely different ground. And the best part is that you can support it with facts, data and international recognition.

Ecodesign as a distinctive value

When presenting IDA Lounge to an architect or procurement manager, you are offering something few catalogues can match: an armchair developed according to genuine eco-design principles, supported by verifiable construction choices.

The shell is made from rigid polyurethane BIO 7R, a fully reusable mono-material solution, and is also available in BIO 20R and soon in BIO 30R versions. The upholstery is removable, while the padding can be separated from the supporting structure.

The shape of the shell itself guarantees mechanical resistance through an integrated joint system, eliminating the need for structural adhesives.

At Interzum 2025, this approach received the High Product Quality Award, recognising the solidity and credibility of the project. For you, this means being able to present a technically sound and fully documented story, backed by tangible evidence.

The end user renews the chair, you reduce after-sales support

The real commercial strength of IDA Lounge lies in what happens after the sale — or rather, in what does not happen.

The upholstery has been designed to be replaced directly by the user through a dedicated renewal kit. Components subject to wear, such as fabric and flexible elements, can be dismantled and replaced without specialist intervention, as the construction system makes every part accessible without damaging the underlying structure.

For the customer, this means independent maintenance and reduced costs. For you, it means fewer after-sales requests and less reverse logistics.

This is an economic advantage that multiplies with every piece installed in hotels, offices or waiting areas.

Sustainability that clients immediately understand

IDA Lounge has never entered the disposable circuit.
When a traditional armchair wears out, the structure underneath — often still perfectly functional — frequently ends up in landfill together with the upholstery, simply because the components are glued together and cannot be separated.

With IDA Lounge, the opposite happens.

The rigid shell remains in service for years, while only the genuinely worn components are replaced. This means fewer new parts need to be produced and fewer complete armchairs need to be transported back and forth for reupholstering.

The shell itself enters a circular recycling chain, and every renewal extends the product’s lifespan without generating unnecessary waste.

For professionals working in contract and hospitality sectors, where environmental awareness increasingly influences purchasing decisions, this becomes a concrete and valuable argument to include in any proposal.

An armchair that anticipates the direction of the market

From 2029 onwards, the European ESPR regulation will introduce mandatory requirements regarding repairability, component separability and bio-based content for furniture products.

IDA Lounge already meets these criteria because it has been developed through a design approach centred on total material separability and the long-term durability of the supporting structure.

Having a product in your catalogue that is already aligned with future regulations gives you a tangible competitive advantage, particularly in projects with medium- to long-term planning horizons.

It is something you can already include in your proposals today — and within a few years, it will become a requirement for everyone. Those who move first will lead the market.

Thirty years of Sititaly design besign IDA Lounge

IDA Lounge is not the result of adapting to current trends. It is the outcome of a precise question we asked ourselves from the very beginning: how do you create an armchair that the market will not eventually force people to throw away?

The answer lies in our expertise in moulded polyurethane, developed through more than thirty years of work focused on material separability and the durability of load-bearing structures.

Every technical choice behind IDA Lounge — from the integrated joint system to the mono-material shell — comes directly from our experience in the production of contract seating.

If you would like to understand how this armchair can strengthen your offering and provide you with stronger arguments when speaking to clients, let’s talk about it.

We can help you build a tailored proposal designed specifically for your market.

You have often heard us talk about the advantages that polyurethane offers in seats’ construction.

Today, however, we want to offer you the point of view of a designer, the professional who deals with imagining products before they even come to life.

Architect Giovanni Ingignoli, the designer who has collaborated with Sititaly in the realization of multiple projects, told us during a meeting how polyurethane is a material capable of stimulating creativity.

The possibility offered by polyurethane of combining the use of rigid and flexible allows to achieve innovative results, favoring comfort.

Contact us for a personalized Sit With Us consultation: you will be able to see firsthand what can be achieved with this innovative and sustainable material and find the right inspiration to design the solution best suited to your needs.

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