The first edition of Interzum Forum Italy, the leading exhibition dedicated to the latest innovations in subcontracting for furniture and interior design, has just ended; on 6 and 7 June, the Bergamo Fair was the stage of this highly anticipated international event signed Koelnmesse.

We at Sititaly will remember this year for a long time since our Micol lounge R1has been awarded at the Interzum Forum Italy Award 2024 for the ESG & Sustainability category.

The jury, composed of international experts in environmental matters, technological innovation and trend setting, awarded the model signed by Sititaly for its innovative character and its concern regarding environmental sustainability. The durability of the product has been particularly appreciated, because, thanks to its design and construction materials, it exceeds the idea of the “disposable” seat at the end of life. This model opens new reflections in the world of seating: at the end of its use we no longer think only about how to recycle the construction materials, since 80% of the one that makes up the body is reusable. It will be enough to replace the flexible parts and the seat will basically become new.

And this is one of the reasons that led the jury to reward us and to include our model among the products that will guide future developments in the supply chain.

Interzum 2024 trends: innovation and sustainability

In this first Italian edition, which hosted 200 exhibitors from 20 countries, numerous solutions to the current problems of the sector were presented, with an eye to the future of the supply chain in the furniture industry.

After the exceptional growth in 2021-2022, the Italian furniture industry has suffered a natural slowdown, amplified not only by the global situation weakened by the decline in demand and the increase in the prices of raw materials and components, but also the need to introduce innovative solutions to respond to the growing awareness of consumers towards digitalization and sustainability.

For this reason, Italian furniture manufacturers today prioritize investment in product research and innovation, focusing on service-oriented strategies and business models. The search for innovative solutions has led to great results, which are projected into a digital and sustainable future, with news and trends in the subcontracting sector that have been the protagonists during Interzum Forum Italy 2024.

Between Talks, Trend stage and Product stage this first edition presented a variety of themes and formats to meet all the needs of the sectors involved. Among the 2024 trends we observed a strong interest in:

• Innovative materials: the use of recycled and sustainable materials is increasing. At Sititaly, in fact, we presented our polyurethane seats, demonstrating how sustainability can go hand in hand with design and comfort.
• Advanced technology solutions: digitalization of production processes and integration of new technologies can improve product efficiency and quality.
• Design and functionality: increasing attention to ergonomic and functional design, which responds to the demands of an increasingly demanding market.

Sititaly in step with the 2024 trends

In an edition that saw sustainability and innovation at the forefront, we could only show the innovative solutions, in terms of materials and construction systems, that we put in place to create products that meet both aesthetic and functional needs.

In fact, the models on display are the result of our continuous research on the sustainability of the product, which translates into a constructive system that promotes the separability of the components during disposal (ideal to optimize the recycling phase) as well as the possibility to reuse materials.

Interzum was an opportunity to share our vision with the public, contributing to the discussion on future trends in the industry. In addition, many visitors were able to experience our free service “Sit with us”, a technical consultancy that allows companies to transform the idea of a chair into a tangible reality, optimizing the project in all its phases, avoiding low-performing alternatives that could cause waste of time and money.